
A trip to the Ben and Jerry’s ice cream factory! An unusual choice for a winter activity, and as we crossed the Vermont border and it started to rain –cold, misty rain– it felt all the more poorly timed.
An hour later, a free mint-chocolate-chunk sample in my hand (cheerfully offered at the end of the factory tour), and I had completely forgotten about weather-induced whining. Besides the sugar, there’s something addictive about the Ben and Jerry’s atmosphere and unconventional, fun-loving philosophy. It’s optimism exemplified, the spunky story of two unlikely heroes and their realization of the American Dream via specialty sweet treat: success through good old-fashioned hard work, gumption, and following one’s vision with gusto. It wasn’t the literal ice-cream-making process, described in detail on the tour, that particularly interested me (although the giant, shiny stainless steel mixing bowls and mouth-watering ingredients were pretty mesmerizing). It was the attitude behind all those ice cream beaters and chocolate chips, that go-get-it spirit of artistry … two college hippies, a mail order course on ice cream making, and a dream is realized!
For a multi-billion dollar company (the two college drop-outs sold their expanding company to Unilever in 2000), Ben and Jerry’s has maintained a relatively impressive social and environmental responsibility record, everything from using exclusively fair trade cocoa to reducing their overall carbon footprint. This people-green-friendly image was augmented by the surrounding environment: the beautiful Vermont scenery, with its rolling farm hills and quaint New England towns, was beautiful even in the wintry rain. We walked the grounds (not without first grabbing a pint of Chubby Hubby for the road) and then visited the nearby town of Stowe. Here are a few snapshots of the scenery.






